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tell a better story.

Great brands tell a better story. They engage your people and motivate your customers to act. Great brands connect customers to a compelling promise delivered by aligned and engaged culture.Whether you are looking for the latest in ZOHO One™ CRM Design & Deployment, a Fractional CMO or a new positioning strategy that differentiates your offering, Stitch Brand & Strategy can help.

> ZOHO One™ CRM Design, Deployment, Training & Support
> Fractional CMO support
> Storybranding™ Development
> Brand Strategy
> Marketing Communications Planning
> Creative Services

Services

ZOHO CRM and ZOHO One

Stitch Brand & Strategy is a ZOHO One Authorized Partner. We concentrate our practice in Buffalo, NY and surrounding areas in Western NewYork. CRM is an integral part of your sales and marketing strategy and ZOHO is a capable platform to help your salespeople close more deals, your marketing people to create more demand and your C-suite to get an accurate pulse on the business. 

ZOHO has apps that help you run your department. Here is a listing of what ZOHO can do in the following departments:

Sales: Zoho One gives your sales team a comprehensive set of tools to sell efficiently across channels with a structured and repeatable sales process that takes you from lead to cash. CRM gives you a complete view of your customer. Sales Process Management allows you to create structured and repeatable sales processes and Business Intelligence lets you track sales, average deal size, time to close, and a wide variety of other KPIs.

Marketing: Zoho One gives your marketing team a comprehensive set of tools to build your presence, send prospects the right messages, and get great returns on your marketing budget. Email Marketing is one of the most cost-effective ways of staying engaged with your customers and your prospects.  ZOHO Campaigns has a full complement of email marketing tools and is part of the ZOHO One suite of apps. Custom Forms allow you to gather information efficiently and make it actionable and accessible to your organization. Marketing Automation allows you create and execute on your customer journeys.

Support: Zoho One gives your support team a comprehensive set of tools to field support requests across channels, resolve problems quickly, and improve customer satisfaction. ZOHO Assist allows your support team to help its customers by taking control of computers for support and training. ZOHO Desk is a robust ticketing system that allows your customers to create issues that get assigned and solved quickly and seamlessly.

HR: Zoho One gives your organization a comprehensive set of tools to find new talent and empower employees. ZOHO People helps you manage your HR process; manage time off, track project time, simplify employee reviews, and centralize employee data.   ZOHO Recruit is an applicant tracking system that helps you in the sourcing and acquisition of talent.

Accounting: Zoho One gives your organization a comprehensive set of tools to organize your finances, track payables, and manage bills and expenses. ZOHO Books is a complete finance suite to manage your business.  From estimates to invoices and with CRM integration, you will see who is responsible for your revenue, who owes you money, and how to manage your finances. ZOHO Subscriptions is a way for your recurring billing customers to automatically pay you for their subscriptions and for you to focus on more and happier customers.

Operations: Zoho One gives your organization a comprehensive set of tools to fulfill orders quickly, manage internal and customer-facing projects, expand your business model, and create custom apps for your unique processes. ZOHO Projects is a tool for managing your people and your projects to make sure your customers are getting what they ordered, and you are profitable and billing accurately. ZOHO Analytics is a robust reporting module that helps you set up the KPIs and reporting dashboards that you need to get an accurate pulse on your business so you can make strategic decisions.   Fractional Chief Marketing Officer (CMO) ServicesDo you need an overhaul of your marketing?  Looking for a leadership team member to own the marketing of the company but don’t have sufficient expertise in house?  We can partner with your existing marketing team and your C-Suite to create a plan, set KPIs, and manage the implementations and monitoring of a marketing plan.  Digital Marketing AnalysisDo you need a fresh set of eyes on your digital marketing efforts?  Someone that is on your side and will show you what you have, what you need, and how to get there? Stitch Brand & Strategy offers a comprehensive analysis of all of your digital marketing assets, what they are doing for you, and how to improve your digital efforts to align with your marketing plan.

Fractional Chief Marketing Officer (CMO) Services

Do you need an overhaul of your marketing?  Looking for a leadership team member to own the marketing of the company but don’t have sufficient expertise in house?  We can partner with your existing marketing team and your C-Suite to create a plan, set KPIs, and manage the implementations and monitoring of a marketing plan.

Digital Marketing Analysis

Do you need a fresh set of eyes on your digital marketing efforts?  Someone that is on your side and will show you what you have, what you need, and how to get there? Stitch Brand & Strategy offers a comprehensive analysis of all of your digital marketing assets, what they are doing for you, and how to improve your digital efforts to align with your marketing plan.

The team

Jim Wardlaw, MS

Principal, Stitch Traction: Principal, Stitch Brand & Culture; Executive Director, The Buffalo Center for Cultural Innovation; Certified EOS Implementer

Jim is an award-winning entrepreneur with more than 30 years of experience in brand management, strategic marketing, creativity, facilitation, sales and business management. He holds a BFA from Michigan State University and MS in Creativity and Change Leadership from SUNY Buffalo State, Buffalo, New York.

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Stas Balanevsky

Principal Stitch Brand & Strategy; EOS Implementer

Stas is an entrepreneur with more than 30 years of experience in sales, marketing, business development, and business management. Stas has worked in a wide range of industries including medical devices, sporting goods, digital media, retail and e-commerce, and international finance.

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